If you're new here, you may want to become a raving fan by subscribing to my RSS feed. Thanks for popping by!
Language is a powerful thing. It gives a clue to our innermost thoughts and feelings.
In NLP, practitioners are taught to identify the type of language that is used. When they do this they gain a far deeper insight into what motivates the person. It gives them a clue on how to help the person change their behaviours.
In the video below, there is an interview with Mark Shuttleworth. In a nutshell, he sold the company he founded, Thawte to Verisign for about $575 million in 1999 and is the founder of Ubuntu. In other words, he is worth noting.
Customer Experiences Drive Products — and Businesses.
Many brands are having a hard time integrating the different media platforms. This challenge is two fold: On the one hand, there has been a major shift in how buying decisions are made And on the other hand technology has evolved at such a
The traditional media eco-system is going through a major metamorphosis. At first glance it would seem that this is largely driven by the changes of an evolving internet platform and mobile media — something where I think many marketers are taking huge strain just to manage the effects it is having on their brand and media strategies.
Changing Consumer Behaviour
Personally, I think this strain is more about the change in how our consumer are making decisions today. And I think this is the flaw where most media strategies fail.
There is no doubt that there is a symbiotic relationship between the evolving multimedia platforms and consumer behaviour. How consumers make decisions and what influences these decisions has radically evolved from the first TV commercial and marketer’s ability to refine the advertising process.
If there is perceived value, a customer will buy. And pricing is a question a question of perceived value, where it should be based on value created.
This can be defined in many different ways. This is best highlighted in the pricing / value pyramid, which is reflected in how well you have created you brand positioning through your brand strategy.
Pricing is about balancing value created and value perceived
You can create value till the cows come home but if you are building a bigger mouse trap that over specs, you have wasted your time. This is so obvious but managing value is about managing your bottom line. So many businesses’ have the potential to go out of business or have to high a cost because they have:
I suppose I could complain about the really bad service (and indifference) of Blackberry South Africa and MTN’s inability to look after me as a client, and actually phone back a week ago when promised.
But this type of customer service is so typical of a large organisation. I don’t think it’s limited to South Africa, but I think it’s a worldwide issue. Certainly my experience shows this. I could list a list so long that will become boring.
The greatest problem is that most organisations have structured their business processes and systems to others impossible to provide customer service. They are designed to screw up the customer experience.
A lot of traditional marketers are having a really hard time keeping up with the digital revolution.
Many still believe that what they say about their brands is more important than what their customers say. They continue to use these tools as broadcast mediums rather than relationship building tools.
This really is an education issue. So to help increase the basic knowledge and understanding of digital marketing and mobile media I have joined forces with Brett St Clair, who is Admob’s South African Country Manager.
Brett and I have been working on digital media content for about the last four months and it will come out in a steady stream that is manageable and easy to keep up.
Here is the introductory video which find on www.makingmobilemediawork.com, where you can also sign up for the weekly updates.
More often than not customer loyalty metrics are measuring the wrong things. They measure what the company thinks is important to the client and not really what the client is basing his decisions on.
This skew in the reporting can very mean that you are missing the picture completely and are not really focussing your attention on what really matters.
Loyal Customer’s are something most companies do not focus on. Most companies know how important loyal customers are but don’t really know how to do it.
Maybe this has happened to you? Maybe you didn’t have the time to find out how to create customer loyalty, or more to the point, were too busy running your business.
I’ll be the first to tell you that I’m no Suze Orman when it comes to paying my accounts. But I do pay regularly and mostly on time; which is, I suppose, why I take issue when Edgars sends me automated SMSes:
Edgars Financial Services reports non-payment of accounts to Transunion Credit Bureau. Pay regularly to maintain a good credit status – Ignore if payment made.
If you really want a booming business, and "own" your customers, you have to go beyond satisfied customers and create Raving Fans." To create some Go Here or drop me a line.
