Customer Loyalty

Customer loyalty has to be the ultimate goal of any brand and marketing strategy. It has to become one of the most important strategic objectives of your business as loyalty bring a simple equation to your business:

They tell everyone they know about your business;
They are quite happily try new products and services from you;
They spend I want more money with you;
And they tell you what you need to know to grow your business.

For us loyalty is about turning your customers into raving fans and below are our articles on how to create Raving Fans.

If you have suggestions for posts we should do or information you would love to see us provide, please feel free to Contact Us and let us know.

Why Media Planners Are Having Such Harsh Time With Mobile Media

May 25, 2010

Many brands are having a hard time integrating the different media platforms. This challenge is two fold: On the one hand, there has been a major shift in how buying decisions are made And on the other hand technology has evolved at such a
via makingmobilemediawork.com

Posted via web [...]

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Dispelling The New Media Myths And Mapping A New Integrated Media Path

May 21, 2010

The traditional media eco-system is going through a major metamorphosis. At first glance it would seem that this is largely driven by the changes of an evolving internet platform and mobile media — something where I think many marketers are taking huge strain just to manage the effects it is having on their brand [...]

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Making Mobile Media Work Is Live

May 13, 2010

A lot of traditional marketers are having a really hard time keeping up with the digital revolution.
Many still believe that what they say about their brands is more important than what their customers say. They continue to use these tools as broadcast mediums rather than relationship building tools.
This really is an education issue. So to help increase [...]

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Customer Loyalty: The Misunderstood Metric

May 13, 2010

More often than not customer loyalty metrics are measuring the wrong things. They measure what the company thinks is important to the client and not really what the client is basing his decisions on.
This skew in the reporting can very mean that you are missing the picture completely and are not really focussing your attention on [...]

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Making Customer Loyalty More Than A Buzz Word!

May 11, 2010

Loyal Customer’s are something most companies do not focus on. Most companies know how important loyal customers are but don’t really know how to do it.
Maybe this has happened to you? Maybe you didn’t have the time to find out how to create customer loyalty, or more to the point, were too busy running your business.
What [...]

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Why Building Customer Loyalty Can Be Fun

May 5, 2010

In January, Trendwatching.com recommended “Eco easy” as one of the trends to watch out for in 2010. Make going green easy and more people will do it – a really good way to build customer loyalty.
While being eco-conscious is great, and somewhat faddish, it can only be sustainable if consumers aren’t harangued into doing it.

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Most Marketers Are Struggling To Keep Up

May 3, 2010

Marketing has changed in such a fundamental way – and most marketers are struggling to come to terms with this shift.
The other day I met with a group brand managers from one of South Africa’s premium brands. I discovered that this is a brand has not changed its marketing strategy for the last 15 years. [...]

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How Brand Sensitive Are You?

May 3, 2010

Is it a good idea to associate your brand with a major tragedy – even if it is a bit tongue in cheek? And will it impact of customer loyalty?
Iceland’s Mount Eyjafjallajokull recently left hundreds of people stranded and caused untold frustration to thousands of people.

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Here’s Why The Big Four SA Banks Customer Service Sucks …

April 23, 2010

Banks customer service really sucks. And I should know. I’ve been on the receiving end of their really crap customer service in the past and posted about it.
Accenture has recently completed some research into the banks customer services levels. They argue that banks need to become more customer-centric as their figures show:
“That 37 percent of [...]

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How Well Are You Using Marketing Most Powerful Force: Word of Mouth?

April 20, 2010

The most powerful marketing force is positive word of mouth and you need it to drive your marketing strategy.
Traditionally, your marketing strategy and communication has been about appointing an ad agency to get you greater exposure. We know it works and adds value to your business. That’s the theory, anyway.
Marketing Strategy has shifted …

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