Turning Your Customer Into Raving Fans
Most marketing research doesn't work. It's all a load of hogwash. Here's the problem:
This doesn't mean your customer is ignorant or a fool. It just means, like everyone else, 95 to 99% of the behaviour is defined by the unconscious needs once and desires. And because these exist within the subconscious they are not aware of them.
And that's why so most marketing research doesn't work. There are a series of articles that highlight the most effective way of doing market research.
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Loyal customers contribute to more profit than any other customers and create 80-90% of your positive word of mouth.
It’s a no brainer that you need as many of them as you can get.
