March 18, 2010
Owning and controlling the conversation is no longer possible. Not only can your clients simply refuse to listen you (happens most of the time), but they can now start a conversation with the many mediums available to them. (Just check out this relationship marketing blog post as an example.)
Business marketing has changed
Today, business marketing is about building [...]
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March 8, 2010
Today, what your customer says is more important than what you say about your brand.
Most markers still believe that what their marketing communications says to their customers will drive their brand. For sure, in the past this was true. No doubt about it. But things have changed. Here is a very simple example or case [...]
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