Sticky Marketing Strategy

For most companies marketing is the equivalent of throwing a whole lot of mud against the wall and hoping that it sticks. It doesn't.

Although this does is waste money. And I do not even have to guess here: you don't have money to waste and you need your marketing to stick.

Below are our Sticky Marketing articles, which I hope inspire you to see marketing in a very different (sticky) way.

If you have suggestions for posts we should do or information you would love to see us provide, please feel free to Contact Us and let us know.

How To Avoid Building A Better, But Useless, Mousetrap.

May 20, 2010

If there is perceived value, a customer will buy. And pricing is a question a question of perceived value, where it should be based on value created.
This can be defined in many different ways. This is best highlighted in the pricing / value pyramid, which is reflected in how well you have created you brand positioning through your [...]

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Why Unintended Referrals Needs To Be Your Strategic Marketing Goal

April 29, 2010

Every single marketing course will tell you that word of mouth is the most effective form of marketing communication possible. The reasons are simple:

When someone talks about your brand they are staking their personal reputation to your brand.
A referral comes from someone that is trusted, has tried the product, and believes it will add value [...]

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Is Your Marketing Strategy Giving You Less And Less Return?

April 21, 2010

Has your marketing strategy stopped cutting through the clutter to get you the results you need. And has the increased clutter been created by your competition trying harder and harder. Heck, they may even have tried Twitter.
But this is probably not giving your competitor the return they are looking for. Fortunately for you they have [...]

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How Well Are You Using Marketing Most Powerful Force: Word of Mouth?

April 20, 2010

The most powerful marketing force is positive word of mouth and you need it to drive your marketing strategy.
Traditionally, your marketing strategy and communication has been about appointing an ad agency to get you greater exposure. We know it works and adds value to your business. That’s the theory, anyway.
Marketing Strategy has shifted …

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Is It Time To Change Your Marketing Strategy Approach?

April 14, 2010

What has changed about marketing in the last while? What do you have to be now in your customers and what can you not be …
BE: an integral part of your customer’s community
NOT: a supplier to your customer
BE: allow your customer to communicate in multiple directions
NOT: a broadcaster to them through traditional and [...]

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Here Is Why Marketing Is Being Redefined

March 25, 2010

Two things are changing marketing today. They may be seen as the different sides the same coin but they will have a huge impact on how you market.
What your customer has to say about your brand is far more important than what you have to say about it
A single person with passion and motivation [...]

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How Marketing Has Shifted And And What This Means To Your Sticky Marketing

March 24, 2010

I like to think of myself as a reformed marketer and I really do think marketing has fundamentally changed. There are many subtle changes that have happened but, for me all comes down to how the power has shifted from the Managing Director level to the consumer in the street.

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Getting Your Marketing Strategy To Stick

March 23, 2010

We all want our marketing to work. We want our brands to be the next Woolworths, Investec, Apple, Harley Davidson' or whatever else is your favourite brand.
So the question is …

How do you get our brands to become iconic?
How do you get your marketing strategy to make this happen?

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Marketing Has Shifted.

March 3, 2010

Yes. Marketing has changed and the old approach is losing its stickiness. This is a really good clip from German ad agency Scholz & Friends on how marketing has evolved from 1940 though to today …

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