Relationship Marketing

Business is all about relationships. And the ultimate objective of marketing is to create good, sustainable relationships.

Technology is changing this and the problem with most market is that we assume they were in control of these relationships. The reality is we not. They would your customer are saying about you is more important than what you're saying about you. And that is what is define quality of your current customer relationships.

Here are the articles on the art of relationship marketing in today's evolving world.

If you have suggestions for posts we should do or information you would love to see us provide, please feel free to Contact Us and let us know.

How To Make Relationship Marketing Easy

Thumbnail image for How To Make Relationship Marketing Easy April 8, 2010

Some experts say that relationship marketing is dying because too many client touch points are being automated. Yet others say that this automation is making it far easier to master. Whatever your view point, it’s clear to see that relationship marketing is a necessary part of any business, especially yours!
Here are 5 things to keep [...]

Read the full article →

Why Relationship Marketing Is Not Just About Talking

Thumbnail image for Why Relationship Marketing Is Not Just About Talking April 6, 2010

Ask most marketers today what they understand relationship marketing to be and they will say it is about communication. That is where most marketers today are wrong.
Relationship marketing is about so much more than just communicating with clients. Relationship marketing is about creating a long lasting relationship that benefits both you and your client.

Read the full article →

Does Facebook work as a relationship marketing tool?

Thumbnail image for Does Facebook work as a relationship marketing tool? March 16, 2010

Facebook (FB) fan pages are an excellent low-cost way to market your company. A new study by Rice University’s Jones Graduate School of Business gives a simple reason why? They increase word-of-mouth advertising and improve customer relationships. They are all about relationship marketing.
The survey of the US Graduate School of Business studied the company Dessert Gallery [...]

Read the full article →

Make Relationship Marketing About Just That – Relationships

Thumbnail image for Make Relationship Marketing About Just That – Relationships March 15, 2010

As marketers our targets are getting harder and higher to reach. Every day, our markets are getting more competitive; and we are trying to squeeze the last cent out of our current clients. We are pushing our Relationship Marketing harder. Sadly most marketers are going about this in quite the wrong way.
Relationship Go Beyond Products [...]

Read the full article →

Can Your Relationship Marketing Afford To Ignore Or Mock Your Community?

Thumbnail image for Can Your Relationship Marketing Afford To Ignore Or Mock Your Community? March 10, 2010

No of course not. You know that, I know that. But clearly the head honcho at Colorado Pen does not agree. Clearly he does not really care about his relationship marketing strategy.
In fact, so much so that he thinks it is a really good idea to really go out of his way to upset his customer [...]

Read the full article →

Is Google Becoming Evil?

March 4, 2010

The corner stone of Relationship Marketing is trust. This video is really is something to think about and a key lesson in keeping the ideal alive. Some would say its just a matter of time for Google to really fail on the motto “don’t do evil”. Well, they certainly did when they gave into China’s [...]

Read the full article →

Friday Afternoon Reading: A few Relationship Marketing Articles … 

Thumbnail image for Friday Afternoon Reading: A few Relationship Marketing Articles …  February 25, 2010

Our Friday Afternoon browsing topic for this week is Relationship Marketing. As usual I found a few interesting articles on different aspects of relationship marketing that I thought are worth taking a look at. Each has a link and a short description. Enjoy:

ten reasons why businesses fail to make networking work for them – ten reasons why [...]

Read the full article →

The Tribe is Coming

February 5, 2010

Time to Change to a Customer Powered Marketing Strategy
2010 is a big year for marketers. Customer marketing has just got huge and is driven by the idea of social media and mobile advertising. How we communicate is marketers is busy being redefined the idea of tribe marketing is about to take off.
As a marketer you [...]

Read the full article →
The Tribe is Coming