South African Marketing

South Africa is a beautiful country, and we have many innovative, creative, inspirational people doing some amazing things. Here are a series of articles and posts that have inspired me and I really hope that they inspire you.

I must be honest and highlight that not all of these stories are purely marketing driven. But they caught my attention and I think I deserve to be here. So enjoy.

If you have suggestions for posts we should do or information you would love to see us provide, please feel free to Contact Us and let us know.

Kalula’s Marketing Schticks It Back To Fifa

Thumbnail image for Kalula’s Marketing Schticks It Back To Fifa March 30, 2010

So last week, Kalula got into a bit of ambush marketing schtick when they advertised themselves as “the unofficial carrier of the ‘you know what’” without paying loads o’ cash to Fifa for the ‘unofficial’ reference to one of their trademarked terms. Included in Fifa’s list of terms not allowed to be used in marketing campaigns, [...]

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SpeakZA: Bloggers For a Free Press

March 24, 2010

I don't usually put these type of posts on my blog, but in this case things have gone to far. Jelly Tsotsi's (AKA Julius Melema) has a sidekick called Floyd Shivambu, who has taken to blackmailing journalists.
What is really scary is that if he gets his way he will probably ban the internet in South Africa. [...]

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Awesome Kalula Advert Makes Use Of Official Fifa Mark

Thumbnail image for Awesome Kalula Advert Makes Use Of Official Fifa Mark March 20, 2010

According to Kalula, Fifa have forced them to pull their “Unofficial carrier of the ‘you know what’” advert. In a Tweet on March 11, the flyer said ““oh dear letter from FIFA's lawyers says we broke their trademark of the use of “South Africa” and think our non-WC ad was about soccer…” The Kalula advert was [...]

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Awesome Kalula Advert Makes Use Of Official Fifa Mark