Customers are unpredictable. If they were predictable you would not be able to differentiate yourself from your competition. All you would need to do is refine your systems around the predictable outcomes and make sure you are the best.
Ironically many businesses do just this. They refine the internal systems so there is almost no flexibility [...]
Sticky Idea
A sticky idea sets at the heart of all good brand and marketing strategies. It is the foundation of allows you to position your company, to tell a good story to create a brand culture that turns your customers into raving fans.
Unfortunately, the sticky idea is easily overlooked. It's almost seen as being too simple, yet power that holds is unmistakable. It is where most of your efforts need to go into developing your brand and marketing strategies.
Below are some articles on Sticky Ideas. I really do hope that they give you some good ideas on how to build your own brand and how to implement your own marketing strategy.
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